🎥 ARRI ALEXA 35 Xtreme: A New Benchmark in High-Speed Cinematography ARRI has unveiled the ALEXA 35 Xtreme, an advanced iteration of the acclaimed ALEXA 35, engineered to redefine high-speed filmmaking 🎬 with frame rates up to 660 fps, a new ARRICORE codec, and enhanced pre-recording capabilities. Announced on July […]
ICVFX: Qube & ANR !

🚀 Virtual Production & ICVFX: A New Era of Filmmaking Unveiled at Thaamara Studios Organized by Qube Studios and ANR in association with SICA | July 27, 2025 | Vadapalani, Chennai On Sunday, July 27, 2025, the Southern India Cinematographers’ Association (SICA), in association with Qube Studios and ANR, hosted […]
Circle or Ellipse: MS Prabhu DOP

Circle of confusion or Ellipse of confusion on a spherical lens : A Debate from within : Dear Cinematographers, Thought of sharing a few (my) insights from (23/07/2025) OPTIMO prime lenses launch event. No doubt we always had been admirers of Angenieux lenses over decades, and now they are coming […]
New Optics : Oval IRIS : SICA

🎬 SICA–Cineom Angénieux Oval Iris Hands-On Seminar 📍 Prasad Lab Theatre, Chennai 📅 23rd July 2025 ✅ Event Overview The Southern India Cinematographers’ Association (SICA), in collaboration with Cineom, hosted an exclusive hands-on seminar and technical demo featuring Angénieux’s Oval Iris and their cutting-edge cinema optics technology. Renowned French lens […]
Angenieux Oval IRIS !

SICA with Cineom is organising hands on session on Modern Angeniuex Oval IRIS to explore the future of full-frame cinematography with Angenieux Optimo Primes! SICA members are requested to Join on July 23rd, 4 PM at Prasad Film Lab, Chennai. Call 9345882906 to confirm. The Angénieux Oval Iris is a […]
QUBE : EDGE CERTIFIED CINEMA EXPERIENCE

🎬 QUBE CERTIFIED CINEMA EXPERIENCE 🎖️ EDGE Certified Program | A Technical Standard for World-Class Theatres 👤 With insights from Mr. Prabhu, Senior Vice President – Qube Cinema Technologies 🏛 Setting a New Standard for Theatrical Presentation Cinema is not just projected — it is presented. Every element of […]
