{"id":10622,"date":"2025-07-07T10:37:32","date_gmt":"2025-07-07T10:37:32","guid":{"rendered":"https:\/\/thesica.in\/?p=10622"},"modified":"2025-07-07T10:37:32","modified_gmt":"2025-07-07T10:37:32","slug":"qube-edge-certified-cinema-experience","status":"publish","type":"post","link":"https:\/\/thesica.in\/ta\/qube-edge-certified-cinema-experience\/","title":{"rendered":"QUBE : EDGE CERTIFIED CINEMA EXPERIENCE"},"content":{"rendered":"

 <\/p>\n

\ud83c\udfac QUBE CERTIFIED CINEMA EXPERIENCE<\/strong><\/p>\n

\"\"<\/p>\n

\ud83c\udf96\ufe0f EDGE Certified Program<\/strong> | A Technical Standard for World-Class Theatres
\n\ud83d\udc64 With insights from Mr. Prabhu, Senior Vice President \u2013 Qube Cinema Technologies<\/p>\n

\"\"<\/p>\n

\ud83c\udfdb Setting a New Standard for Theatrical Presentation<\/strong>
\nCinema is not just projected \u2014 it is presented. Every element of a theatre, from its screen to the seating layout, from sound response to light uniformity, influences how audiences experience the filmmaker\u2019s vision. Recognizing the need for a standardized, measurable quality benchmark, Qube Cinema Technologies introduced the Qube Certified Cinema Experience \u2014 an initiative that is audited, certified, and guided by EDGE Agency, a technical authority in cinema presentation architecture and audio-visual benchmarking.
\nThis certification is not a branding exercise. It is a rigorous engineering process, developed to elevate and standardize cinema viewing quality across India. As Mr. Prabu, Senior Vice President of Qube Cinema, explains:<\/p>\n

\ud83d\udde3\ufe0f “EDGE certification is about integrity \u2014<\/strong> technical integrity. It brings discipline, structure, and engineering to a space that deeply affects how cinema is consumed. With EDGE, we don\u2019t assume \u2014 we measure.”<\/p>\n

\ud83d\udcd0 How the EDGE Certification Process Begins<\/strong>
\nOnce the theatre architect provides structural drawings, EDGE steps in with precision-based evaluations and recommendations. From sightlines to screen gain, every parameter is scientifically assessed and customized to the space.<\/p>\n

\ud83e\udde0 CORE TECHNICAL ELEMENTS IN EDGE CERTIFICATION<\/strong><\/p>\n

1. \ud83d\udc41\u200d\ud83d\udde8 Audience Sightlines and Screen Geometry
\nThe audience\u2019s vertical sightline to the screen must fall within a comfort angle of 30\u00b0 to 36\u00b0.
\nFrom the horizontal centre of the screen, visibility must extend 45\u00b0 either side to maintain uniform composition delivery and immersive balance.
\n\ud83d\udccf The projector placement should align within 9\u00b0 to 12\u00b0 of tilt from the auditorium centre line \u2014 avoiding keystone distortion and ensuring lens-optical integrity.
\nEDGE calculates each row\u2019s riser height and stage height to ensure unobstructed viewing from every seat.
\n\ud83d\udd04 The curvature of the screen is typically based on the “radius of curvature,” which is derived from the distance between the screen and the centre of the audience seating area. The screen curvature should reduce distortion and maintain uniform brightness across the screen.<\/p>\n

2. \ud83d\udcba Seating Configuration and Ergonomics<\/strong>
\nScreen-to-first-row distance is carefully planned to avoid visual fatigue, particularly for larger Scope screens.
\nSeating chair type and angle are chosen based on proximity:
\n\u27a4 Front rows require higher tilt angles for ergonomic neck support.
\n\u27a4 Remaining rows maintain relaxed tilt for long-duration comfort.
\n\ud83d\udcd0 Chair width is optimized between 23″ to 24″ based on number of seats and row capacity.
\n\ud83d\udcca Based on chair size and aisle spacing, seat count per row is finalized \u2014 ensuring central axis alignment with the screen.<\/p>\n

3. \ud83d\udd0a Acoustics and Sound Treatment<\/strong>
\nEDGE applies scientific acoustic modelling to ensure pristine sound delivery across all listening positions:
\n\ud83d\udcc9 Noise Criteria (NC) is assessed using frequency bands in decibels (dB). EDGE targets NC 30 or lower, aligning with global cinema standards.
\n\u23f1\ufe0f The RT60 (Reverberation Time) within the auditorium should be controlled to ensure that sound energy decays quickly and uniformly, providing optimal clarity for dialogue, music, and effects.
\n\ud83d\udcc8 The Noise Reduction Coefficient (NRC) is a single-number rating that represents the sound absorption properties of a material. It is calculated as the arithmetic average of the Sound Absorption Coefficients (\u03b1) at four key octave band frequencies. This formula averages the absorption coefficients at these frequencies to determine how well the fabric absorbs sound rather than reflecting it.
\n\ud83c\udfad While dark interiors are preferred, EDGE allows theatre owners with various choices and still ensures the best cinematic experience with choice of fabrics that should have low reflectivity to minimize light bounce and distractions. For ex:<\/p>\n

\ud83c\udf9e\ufe0f Velour \/ Velvet:<\/strong> One of the most commonly used fabrics due to its excellent light absorption and rich aesthetic.<\/p>\n

\ud83e\ude91 Suede \/ Faux Suede: Soft texture, good light absorption, and luxurious look.<\/p>\n

\"\"<\/p>\n

4. \ud83d\udcfd Projection & Screen Configuration<\/strong>
\n\ud83e\uddee Screen size and gain are precisely chosen based on throw distance, lumens output, and auditorium dimensions.
\nEDGE calculates required brightness to ensure 14 to 16 foot-lamberts on screen \u2014 the industry standard for 2D viewing.
\n\ud83d\udd0d Based on this, lens selection is made \u2014 whether the lenses would be of High Contrast \/ High Brightness or Ultra High Bright lenses would be accordingly suggested.
\n\ud83d\udcca Screen gains, typically 1.4\u20132.8 gain is suggested based on the requirement for 3D or a non-3D projection.
\n\ud83c\udfac If in case of 3D then the Silver Screen would be required along with a passive 3D system to project 3D content.
\n\ud83e\uddfe In case the theatre decides only on 2D playback then a normal matte white or a High gain screen would be suggested based on the required efficiency of light output.<\/p>\n

5. \u2744\ufe0f HVAC & Noise Control<\/strong>
\nOne of the most overlooked elements of cinema quality is HVAC noise, which often drowns out low-volume cinematic moments. EDGE strictly ensures:
\n\ud83d\udd07 HVAC systems do not exceed NC 25 in the auditorium \u2014 keeping background noise imperceptible.
\n\ud83c\udf2c\ufe0f Airflow is baffled \/ absorbed strategically so that the noise from the Air conditioning system does not distract the silent moment in your viewing experience.<\/p>\n

\ud83d\udee0 EDGE-CERTIFIED THEATRE MANAGEMENT SYSTEM<\/strong>
\nAfter all certification parameters are met, EDGE installs its proprietary EDGE Device Management System, which includes:
\n\ud83d\udcf7 A lens-calibrated camera and high-precision microphone system inside the auditorium.
\n\ud83d\udce1 This device collects data on every show \u2014 including projection brightness, sound levels, and send data to the centralized dashboard.
\n\ud83c\udf10 The system only requires basic internet connectivity and allows remote diagnostics by EDGE for technical compliance.
\n\ud83d\udece\ufe0f Each certified screen receives 3 quality service visits per year, and the certification is valid for 2 years \u2014 after which reassessment is conducted.<\/p>\n

\ud83d\udccc FINAL DELIVERABLES OF THE EDGE CERTIFIED PROGRAM<\/strong>
\n\u2714 Official EDGE Certification Plaque and digital credentials for promotions.
\n\ud83d\udccd Theatre listed as EDGE Certified Cinema on distribution platforms and Qube\u2019s network.
\n\ud83d\udda5 Integrated EDGE monitoring system for automated quality control.
\n\ud83d\udcd1 Detailed audit and improvement report for internal maintenance and training.
\n\ud83c\udf0d Inclusion in a growing network of EDGE Certified screens that stand for uncompromised quality.<\/p>\n

\ud83c\udfaf THE EDGE PHILOSOPHY \u2013 ACCURACY IS ART<\/strong>
\nEDGE does not sell products. It doesn\u2019t push brands. It measures, verifies, and guides. Every EDGE Certified Theatre becomes a benchmark of excellence \u2014 one that honours the artistic integrity of cinema through architectural and engineering precision.
\nAs Mr. Prabhu summarizes:<\/strong><\/p>\n

\ud83e\udded \u201cWhat EDGE brings is honesty. It\u2019s not about just looking good \u2014 it\u2019s about measuring what the audience actually experiences. We believe a filmmaker\u2019s work should be seen with dignity \u2014 and EDGE is how we guarantee that.\u201d<\/p>\n

\"\"<\/p>\n

Article drafted by<\/strong><\/p>\n

CJ Rajkumar<\/strong><\/p>\n

Author\/ Cinematographer<\/strong><\/p>\n

 <\/p>\n

 <\/p>\n

<\/div>","protected":false},"excerpt":{"rendered":"

  \ud83c\udfac QUBE CERTIFIED CINEMA EXPERIENCE \ud83c\udf96\ufe0f EDGE Certified Program | A Technical Standard for World-Class Theatres \ud83d\udc64 With insights from Mr. Prabhu, Senior Vice President \u2013 Qube Cinema Technologies \ud83c\udfdb Setting a New Standard for Theatrical Presentation Cinema is not just projected \u2014 it is presented. Every element of a theatre, from its screen […]<\/p>\n","protected":false},"author":2,"featured_media":10623,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"translation":{"provider":"WPGlobus","version":"2.8.1","language":"ta","enabled_languages":["en","ta"],"languages":{"en":{"title":true,"content":true,"excerpt":false},"ta":{"title":false,"content":false,"excerpt":false}}},"_links":{"self":[{"href":"https:\/\/thesica.in\/ta\/wp-json\/wp\/v2\/posts\/10622"}],"collection":[{"href":"https:\/\/thesica.in\/ta\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thesica.in\/ta\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thesica.in\/ta\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/thesica.in\/ta\/wp-json\/wp\/v2\/comments?post=10622"}],"version-history":[{"count":1,"href":"https:\/\/thesica.in\/ta\/wp-json\/wp\/v2\/posts\/10622\/revisions"}],"predecessor-version":[{"id":10627,"href":"https:\/\/thesica.in\/ta\/wp-json\/wp\/v2\/posts\/10622\/revisions\/10627"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thesica.in\/ta\/wp-json\/wp\/v2\/media\/10623"}],"wp:attachment":[{"href":"https:\/\/thesica.in\/ta\/wp-json\/wp\/v2\/media?parent=10622"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thesica.in\/ta\/wp-json\/wp\/v2\/categories?post=10622"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thesica.in\/ta\/wp-json\/wp\/v2\/tags?post=10622"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}