{"id":10671,"date":"2025-07-27T16:42:27","date_gmt":"2025-07-27T16:42:27","guid":{"rendered":"https:\/\/thesica.in\/?p=10671"},"modified":"2025-07-27T17:23:26","modified_gmt":"2025-07-27T17:23:26","slug":"icvfx-qube-anr","status":"publish","type":"post","link":"https:\/\/thesica.in\/ta\/icvfx-qube-anr\/","title":{"rendered":"ICVFX: Qube & ANR !"},"content":{"rendered":"

\ud83d\ude80 Virtual Production & ICVFX: A New Era of Filmmaking Unveiled at Thaamara Studios<\/strong><\/p>\n

\"\"<\/p>\n

Organized by Qube Studios and ANR in association with SICA | July 27, 2025 | Vadapalani, Chennai<\/em><\/p>\n

On Sunday, July 27, 2025<\/strong>, the Southern India Cinematographers’ Association (SICA), in association with Qube Studios<\/strong> and ANR<\/strong>, hosted a landmark demonstration of Virtual Production and In-Camera Visual Effects (ICVFX)<\/strong> at Thaamara Studios, Chennai<\/strong>. The event marked a significant milestone in South Indian filmmaking, offering a deep dive into the capabilities of real-time virtual production technologies.<\/p>\n

\n

\ud83c\udfa4 Hosted by Visionaries in Technology and Filmmaking<\/h3>\n

The session was presented by<\/strong>:<\/p>\n

    \n
  • Rajesh Ramachandran<\/strong>, Chief Technology Officer, Qube<\/li>\n
  • Jayendra Panchapakesan<\/strong>, Film maker\/ Director Qube Cinemas and pioneer in virtual production in India
    \nwith<\/li>\n
  • Senthil Kumar<\/strong>, Director of Qube, who also graced the occasion and supported discussions.<\/li>\n<\/ul>\n

    The gathering was warmly welcomed by the SICA leadership<\/strong>:<\/p>\n

      \n
    • Ilavarasu<\/strong>, General Secretary<\/li>\n
    • A. Karthik Raaja<\/strong>, President<\/li>\n
    • Sakthi Saravanan<\/strong>, Treasurer<\/li>\n<\/ul>\n

      They expressed heartfelt thanks to Qube and ANR for organizing this insightful and timely demonstration, emphasizing its relevance to the evolving language of cinematography and digital production.<\/p>\n

      Also mentioned about Initiative taken by SICA executive commitee Wide Angle Ravishankaran.<\/p>\n

       <\/p>\n

      \"\" \"\" \"\" \"\"<\/p>\n

      \n

      \ud83c\udf10 Inside the World of ICVFX<\/h3>\n

      In-Camera Visual Effects (ICVFX)<\/strong> is a cutting-edge technique where digital environments created in Unreal Engine<\/strong> are projected onto LED walls<\/strong>, captured live in camera<\/em> without relying on green screen or heavy post-production compositing. This technique merges photorealistic 3D backgrounds, real-time lighting sync, and camera tracking<\/strong> into a seamless workflow.<\/p>\n

      \n

      \ud83d\udd27 Key Technical Highlights<\/h3>\n

      \ud83d\udfe9 Massive LED Volume Setup<\/h4>\n
        \n
      • LED Wall<\/strong>:Curved\u00a0 pitch 2.3 \/ 60 feet wide and 20 feet high<\/li>\n
      • Wall Brightness<\/strong>: 2000 nits | Overhead Top Wall: 5000 nits<\/li>\n
      • Resolution<\/strong>: Ultra-high 10K<\/li>\n
      • Pixel Pitch<\/strong>: 2.3 mm (with camera distance considerations: Full-frame \u2013 5 ft; S35 \u2013 15 ft)<\/li>\n<\/ul>\n

        \ud83d\udda5\ufe0f Real-Time Unreal Engine Integration<\/h4>\n
          \n
        • Live environments built in Unreal Engine<\/strong> with:\n
            \n
          • Virtual actors, props, and interactive lighting<\/li>\n
          • Day-to-night transitions on background assets<\/li>\n
          • Accurate physical light mapping guided by the cinematographer<\/li>\n<\/ul>\n<\/li>\n
          • Foreground material<\/strong> (e.g., a vehicle interior or props) were 3D scanned via photogrammetry<\/strong> and incorporated digitally for realism.<\/li>\n<\/ul>\n
            \n

            \ud83d\ude98 Highlight: Live Car Scene with Atmospheric Effects<\/em><\/h3>\n

            A live in-car demo<\/strong> showcased the power of ICVFX in action. Using moving plates from DrivingPlates.com<\/strong>, diverse environments (urban, rural, daylight, night, rain, mist) were projected to simulate a car in motion.<\/p>\n

            \ud83d\udcfd\ufe0f Special effects that are traditionally difficult to replicate with green screens\u2014like realistic water splashes, rain, and reflections<\/strong>\u2014were rendered with ease and accuracy:<\/p>\n

              \n
            • No need for physical rain rigs or digital clean-up<\/li>\n
            • Real-time interactive lighting and depth accuracy<\/strong><\/li>\n
            • Viewable as it will appear in the final frame<\/em> during shooting<\/li>\n<\/ul>\n

              \"\"<\/p>\n

              \n

              \ud83c\udfa5 Equipment, Lenses & Workflow Insights<\/h3>\n
                \n
              • Cameras & Tracking<\/strong>:\n
                  \n
                • Red Raptor XL<\/strong> + Phantom Track<\/strong> system<\/li>\n
                • Real-time marker-based camera tracking synced with Unreal Engine<\/li>\n
                • Rear projection mode<\/strong> ensured no screen interference<\/li>\n<\/ul>\n<\/li>\n
                • Lenses<\/strong>:\n
                    \n
                  • Best performance from 24\u2013100mm<\/strong> range<\/li>\n
                  • Full-frame & S35 sensor setups explained with respect to screen proximity<\/li>\n<\/ul>\n<\/li>\n
                  • Previs<\/strong>:\n
                      \n
                    • Pre-planned camera movements, lighting setup, and framing<\/strong><\/li>\n
                    • Cinematographer collaborates live with virtual artist on lighting maps<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n
                      \n

                      \ud83d\udc65 Participation & Interaction<\/h3>\n

                      The event was attended by many prominent DOPs<\/strong> and cinematography professionals. The session was highly interactive<\/strong>, with numerous technical questions raised and effectively answered<\/strong> by the expert teams from Qube Studios<\/strong> and ANR<\/strong>.<\/p>\n

                      Discussions included:<\/p>\n

                        \n
                      • Integration of physical and virtual lights<\/strong><\/li>\n
                      • Adapting cinematography principles to digital environments<\/li>\n
                      • Budget and time savings offered by ICVFX<\/li>\n
                      • Incorporating composites in foreground<\/strong> without sacrificing realism<\/li>\n<\/ul>\n

                        \"\"<\/p>\n

                        \"\" \"\" \"\" \"\"<\/p>\n

                        \n

                        \u2615 High Tea & Creative Exchange<\/h3>\n

                        Attendees engaged in lively discussion over High Tea at 11:30 AM<\/strong>, appreciating the opportunity to understand the technology hands-on and interact with experts. The event fostered collaboration between departments\u2014direction, cinematography, VFX, production design\u2014and reinforced the need for integrated planning in modern filmmaking.<\/p>\n

                        \n

                        \ud83c\udfac Conclusion: Filmmaking Reimagined<\/h3>\n

                        The ICVFX and Virtual Production Demo at Thaamara Studios was more than just a technical showcase\u2014it was a practical unveiling of the future of cinema<\/strong>. From live virtual car shoots to environmental realism once thought impossible without VFX-heavy pipelines, this event demonstrated that creativity, efficiency, and technology can now go hand in hand<\/strong>.<\/p>\n

                        South India\u2019s filmmakers are ready to take the leap\u2014and Qube, ANR, and SICA are helping lead the way.<\/p>\n

                        Article drafted by<\/p>\n

                        CJ Rajkumar<\/strong><\/p>\n

                        Author\/ Cinematographer<\/strong><\/p>\n

                        <\/div>","protected":false},"excerpt":{"rendered":"

                        \ud83d\ude80 Virtual Production & ICVFX: A New Era of Filmmaking Unveiled at Thaamara Studios Organized by Qube Studios and ANR in association with SICA | July 27, 2025 | Vadapalani, Chennai On Sunday, July 27, 2025, the Southern India Cinematographers’ Association (SICA), in association with Qube Studios and ANR, hosted a landmark demonstration of Virtual […]<\/p>\n","protected":false},"author":2,"featured_media":10676,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"translation":{"provider":"WPGlobus","version":"2.8.1","language":"ta","enabled_languages":["en","ta"],"languages":{"en":{"title":true,"content":true,"excerpt":false},"ta":{"title":false,"content":false,"excerpt":false}}},"_links":{"self":[{"href":"https:\/\/thesica.in\/ta\/wp-json\/wp\/v2\/posts\/10671"}],"collection":[{"href":"https:\/\/thesica.in\/ta\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thesica.in\/ta\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thesica.in\/ta\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/thesica.in\/ta\/wp-json\/wp\/v2\/comments?post=10671"}],"version-history":[{"count":3,"href":"https:\/\/thesica.in\/ta\/wp-json\/wp\/v2\/posts\/10671\/revisions"}],"predecessor-version":[{"id":10685,"href":"https:\/\/thesica.in\/ta\/wp-json\/wp\/v2\/posts\/10671\/revisions\/10685"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thesica.in\/ta\/wp-json\/wp\/v2\/media\/10676"}],"wp:attachment":[{"href":"https:\/\/thesica.in\/ta\/wp-json\/wp\/v2\/media?parent=10671"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thesica.in\/ta\/wp-json\/wp\/v2\/categories?post=10671"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thesica.in\/ta\/wp-json\/wp\/v2\/tags?post=10671"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}