{"id":11232,"date":"2026-02-26T17:18:28","date_gmt":"2026-02-26T17:18:28","guid":{"rendered":"https:\/\/thesica.in\/?p=11232"},"modified":"2026-02-26T17:18:28","modified_gmt":"2026-02-26T17:18:28","slug":"epiq-rakki-cinemas","status":"publish","type":"post","link":"https:\/\/thesica.in\/ta\/epiq-rakki-cinemas\/","title":{"rendered":"Epiq : Rakki Cinemas!"},"content":{"rendered":"

Qube EPIC Screen Experience for SICA Members<\/strong><\/p>\n

A Technical Showcase at Rakki Cinemas, OMR \u2013 Chennai | February 22, Sunday<\/p>\n

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The Southern Indian Cinematographers’ Association (SICA) members were invited by Qube Cinemas for an exclusive technical screening and presentation of the EPIC large-screen format at Rakki Cinemas, OMR, Chennai. The session offered cinematographers a valuable opportunity to experience how evolving exhibition technologies are redefining theatrical image presentation.<\/p>\n

Conducted at Rakki Cinemas\u2019 first EPIC screen, the event focused on understanding projection standards, brightness calibration, contrast performance, and most importantly, accurate framing preservation across multiple cinematic aspect ratios.<\/p>\n

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EPIC Screen Design & Viewing Experience<\/p>\n

The EPIC auditorium features a 1.85:1 screen architecture, supported by stadium-style seating that ensures consistent viewing angles and image immersion across the hall.<\/p>\n

With 57 feet high and 4k RGB Laser projection<\/p>\n

Key technical highlights included:<\/p>\n

Large-format 1.85:1 presentation screen<\/p>\n

18 Foot-Lambert brightness, ensuring strong luminance levels<\/p>\n

Improved contrast performance and black-level reproduction<\/p>\n

Uniform illumination across the entire projection surface<\/p>\n

Stadium seating enabling distortion-free viewing geometry<\/p>\n

The viewing experience demonstrated how projection quality today is not merely about screen size but about image integrity and cinematic intent preservation.<\/p>\n

Framing Integrity & Aspect Ratio Preservation<\/strong><\/p>\n

One of the most significant technical discussions during the showcase was the preservation of framing across formats.<\/p>\n

The EPIC system is designed to respect original cinematographic composition, ensuring that films mastered in different aspect ratios are presented without distortion or visual compromise.<\/p>\n

Cinemascope Presentation (2.39:1)<\/p>\n

Scope films retain their intended widescreen framing.<\/p>\n

Letterboxing occurs naturally within the 1.85 screen without cropping.<\/p>\n

Horizontal compositions, blocking, and negative space remain untouched.<\/p>\n

Directors\u2019 and cinematographers\u2019 visual balance is preserved exactly as graded and mastered.<\/p>\n

Flat \/ EPIC Native Presentation (1.85:1)<\/p>\n

Full screen utilization for flat-format films.<\/p>\n

Increased vertical engagement enhances character proximity and environmental scale.<\/p>\n

Ideal for contemporary storytelling formats and OTT-origin cinematic masters adapted for theatrical exhibition.<\/p>\n

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This capability ensures format neutrality, where both Cinemascope and Flat compositions coexist while maintaining original artistic framing \u2014 a crucial factor for cinematographers evaluating theatrical translation of their work.<\/p>\n

Technical Demonstration & Screening Material<\/p>\n

Qube Cinemas presented curated teaser content to demonstrate real-world projection differences between standard DCP and EPIC mastering workflows.<\/p>\n

Screened material included:<\/p>\n

Christopher Nolan\u2019s Odyssey teaser<\/p>\n

Michael<\/p>\n

Varanasi title teaser<\/p>\n

RRR<\/p>\n

Eka<\/p>\n

Additional films demo visuals<\/p>\n

Sequences from Veera Dheera Sooran shown in both DCP and EPIC formats<\/p>\n

The comparison allowed members to observe variations in:<\/p>\n

Dynamic range reproduction<\/p>\n

Shadow detailing<\/p>\n

Color density and tonal separation<\/p>\n

Image sharpness and perceived depth<\/p>\n

Brightness stability across formats<\/p>\n

Exhibition Technology & Cinematographic Intent<\/p>\n

The session reinforced an important industry realization \u2014 cinematography today extends beyond capture and grading into exhibition awareness.<\/p>\n

EPIC projection demonstrated:<\/strong><\/p>\n

Greater tonal consistency in dark scenes<\/p>\n

Improved highlight handling<\/p>\n

Enhanced perception of scale<\/p>\n

Faithful reproduction of graded imagery<\/p>\n

For cinematographers, understanding how images translate onto premium projection environments has become increasingly essential.<\/p>\n

Knowledge Exchange for the Cinematography Community<\/p>\n

The event functioned as both a screening and an educational interaction. Qube Cinemas\u2019 technical presentation helped SICA members understand the relationship between:<\/p>\n

Capture \u2192 Post Production \u2192 Mastering \u2192 Projection \u2192 Audience Experience<\/p>\n

Such initiatives strengthen collaboration between filmmakers and exhibition technology providers, ensuring cinematic works reach audiences as originally envisioned.<\/p>\n

Conclusion<\/strong><\/p>\n

The EPIC screening at Rakki Cinemas marks a progressive step in Chennai\u2019s theatrical ecosystem. By combining high brightness standards, optimized contrast performance, and accurate aspect-ratio framing preservation, the EPIC format promises a refined and immersive viewing experience.<\/p>\n

Formats like EPIC highlight the future direction of cinema exhibition \u2014 where technology serves storytelling while safeguarding the cinematographer\u2019s visual language.<\/p>\n

SICA extends its appreciation to Qube Cinemas and Rakki Cinemas for organizing this insightful technical showcase for its members.<\/p>\n

Event Summary<\/strong><\/p>\n

Event: Qube EPIC Screen Technical Presentation<\/p>\n

Venue: Rakki Cinemas, OMR, Chennai<\/p>\n

Date: February 22, Sunday<\/p>\n

Invitees: SICA Members<\/p>\n

An exclusive demonstration showcasing EPIC large-format projection with emphasis on brightness standards, contrast performance, and framing preservation for both Cinemascope and 1.85:1 formats. The session enabled cinematographers to experience the visual differences between standard DCP and EPIC presentation, reinforcing the importance of exhibition technology in modern cinematic storytelling.<\/p>\n

Article by<\/p>\n

CJ Rajkumar<\/p>\n

Author\/ Cinematographer<\/p>\n

–<\/p>\n

 <\/p>\n

 <\/p>\n

<\/div>","protected":false},"excerpt":{"rendered":"

Qube EPIC Screen Experience for SICA Members A Technical Showcase at Rakki Cinemas, OMR \u2013 Chennai | February 22, Sunday The Southern Indian Cinematographers’ Association (SICA) members were invited by Qube Cinemas for an exclusive technical screening and presentation of the EPIC large-screen format at Rakki Cinemas, OMR, Chennai. The session offered cinematographers a valuable […]<\/p>\n","protected":false},"author":2,"featured_media":11233,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"translation":{"provider":"WPGlobus","version":"2.8.1","language":"ta","enabled_languages":["en","ta"],"languages":{"en":{"title":true,"content":true,"excerpt":false},"ta":{"title":false,"content":false,"excerpt":false}}},"_links":{"self":[{"href":"https:\/\/thesica.in\/ta\/wp-json\/wp\/v2\/posts\/11232"}],"collection":[{"href":"https:\/\/thesica.in\/ta\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thesica.in\/ta\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thesica.in\/ta\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/thesica.in\/ta\/wp-json\/wp\/v2\/comments?post=11232"}],"version-history":[{"count":2,"href":"https:\/\/thesica.in\/ta\/wp-json\/wp\/v2\/posts\/11232\/revisions"}],"predecessor-version":[{"id":11237,"href":"https:\/\/thesica.in\/ta\/wp-json\/wp\/v2\/posts\/11232\/revisions\/11237"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thesica.in\/ta\/wp-json\/wp\/v2\/media\/11233"}],"wp:attachment":[{"href":"https:\/\/thesica.in\/ta\/wp-json\/wp\/v2\/media?parent=11232"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thesica.in\/ta\/wp-json\/wp\/v2\/categories?post=11232"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thesica.in\/ta\/wp-json\/wp\/v2\/tags?post=11232"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}