Mar 23 2025
Sony Promotional Event by SICA at Prasad Lab Theatre
Date: Sunday, 23rd March 2025 | Time: 10 AM onwards
The Southern India Cinematographers’ Association (SICA), in collaboration with Sony, hosted an exclusive Sony Cinema Line promotional event at Prasad Lab Theatre, Chennai. The event attracted a remarkable turnout of industry veterans, working cinematographers, and aspiring members, all eager to explore Sony’s latest advancements in cinema camera technology.
Many film students were present to gain knowledge under CAM BENEFIT TRUST.
The event commenced with a warm welcome by the SICA General Secretary Ilavarasu setting the stage for an insightful and engaging session.
Sony’s dignitaries present at the event:
Sandheev Nair – Cinema Product Specialist
Sundaresan Melatur– Technical Consultant
Kishore – Area Sales Manager (ASM)
Rishabh – C Pro Product Manager
Musthafa – C Pro Specialist
These key representatives from Sony India outlined the company’s vision for the future of digital cinema technology and the role of Sony’s Cinema Line cameras in shaping the industry.
All welcomed by Treasurer Sakthi Saravanan
Honoring Cinematic Excellence
As part of SICA’s tradition, cinematographers who have significantly contributed to the industry were honored on stage along with Sony Users Cinematographers including:
P.C. Sreeram (National Award Winner & Legendary Cinematographer),Kichaas Krishnaswamy, GP Krishna,Nirav Shah, CJ Rajkumar, Mahesh Muthuswamy,Vasanth and Sree Saravanan.
The SICA event provided insights into Sony Venice 2, Burano, and the FX series, highlighting their advanced technology, firmware enhancements, and how they serve different levels of filmmakers—from high-end cinema productions to documentary, commercial, and independent filmmaking. Let’s break down each camera in detail, focusing on their real-world applications and advantages.
The Sony Venice 2 is Sony’s flagship digital cinema camera, designed for high-end feature films, episodic TV, and commercial productions. Its full-frame sensor delivers stunning image quality, making it one of the most preferred cameras in Hollywood and international cinema.
Sony Venice 2, already an industry favorite, was showcased with its latest Version 3 firmware updates, including:
90 fps anamorphic shooting at 5.8K, expanding high-speed capabilities
Parachute support for secure backup, ensuring data integrity during high-stakes shoots
in camera vfx : improve color fidelity normal and led volumes
The Sony Burano is a compact full-frame cinema camera that brings Venice-level image quality into a lightweight and more accessible body. Designed for documentary filmmaking, solo operators, and run-and-gun shoots, it balances portability with high-end performance.
The Sony FX series includes FX9, FX6, and FX3, offering more affordable and lightweight alternatives for filmmakers who don’t need the full power of Venice or Burano.
📌 Best For: Documentaries, broadcast TV, event coverage, and corporate films.
📌 Best For: Indie films, music videos, wedding films, and fast-action cinematography.
📌 Best For: indie filmmakers, and wedding videographers who need high-quality video in a small package.
Each camera in Sony’s lineup is designed to meet the needs of different filmmaking styles. The Venice 2 is the gold standard for all round purpose , while Burano bridges the gap for indie filmmakers and documentarians. Meanwhile, the FX series offers powerful yet budget-friendly options for filmmakers across various industries.
Hands-on Experience and Cinematographers’ Insights
Cinematographer Sree Saravanan presented test footage shot at ISO 12,800, demonstrating:
Moonlight cinematography, from log capture to final grade presented in DCP format.
Creating “Night for Day” effects, showcasing Sony’s unparalleled low-light performance
Mahesh Muthuswami shared his real-world experiences using Sony Venice 2, emphasizing:
Compact yet powerful full-frame sensor
New color science that delivers rich skin tones
Dual ISO flexibility for varied lighting conditions
Rialto System, allowing the sensor block to be detached from the camera body, providing unique rigging possibilities
In-built ND filters, making location shooting more efficient
Cinematographer Vasanth, known for his expertise with Sony Venice, elaborated on:
Shallow depth-of-field advantages with full-frame sensors
How dual ISO handles neon and LED fixtures without introducing artifacts
Cinematographer GP Krishna spoke about Sony’s pioneering role in electronic cinematography, recalling:
Sony’s historical innovations in digital imaging
How Sony transformed video into a true cinematic format
Kichaas Krishnaswamy provided a detailed comparison of:
Film vs. digital imaging, addressing key differences in texture, tone, and exposure
Exposure latitude and dynamic range, explaining why modern digital cameras now rival traditional film stock
Nirav Shah shared his challenging experience operating IMAX film cameras for Christopher Nolan’s Tenet, highlighting:
The physical intensity of handling IMAX 70mm film cameras with challanging action shot and Hollywood practice of viewing dailies.
Live Demonstration: Lighting & Camera Testing
To provide attendees with a hands-on experience, a live lighting setup with a model was arranged, allowing cinematographers to:
Test the Sony Venice 2 and Burano in different lighting conditions
Explore how the cameras handle contrast, color depth, and highlight retention
Compare indoor vs. outdoor shooting performance.
The event concluded in a positive note on many take aways for SICA members.
Article by
CJ Rajkumar
Author/ Cinematographer